Senior Communications Manager — Corporate, Brand & Change Communications
I help organizations communicate clearly during complexity — repositioning, transformation, migration, and crisis. 9 years in global fintech. Native English, C2 German. Frankfurt-based.
About
I'm a senior communications professional with nearly a decade of experience shaping messaging, positioning, and editorial strategy in a global technology and financial services environment.
Most recently at AirPlus International (Lufthansa Group), I led communications across a €1M brand repositioning, a large-scale technology migration affecting 55,000+ clients, and high-stakes crisis response — advising at board level while also doing the hands-on writing, editing, and cross-functional coordination that makes strategy real.
I work best in environments where complexity is high, clarity matters, and communications connects directly to business outcomes. I'm now looking for a senior communications role — hands-on, strategic, ideally hybrid or remote — in the Frankfurt/Rhine-Main area or globally.
What I bring:
Corporate, brand, change, and crisis communications across 13 markets and 7 languages
Executive messaging and stakeholder alignment at board level
Editorial leadership — building standards, mentoring writers, governing quality
Bilingual fluency (EN native / DE C2) with American-German cultural perspective
Growing practical fluency in AI-assisted communications workflows
Selected Work
01
Brand Repositioning & Launch (€1M, 13 markets)
Theme: Executive Influence · Brand Voice · Strategic Alignment
Context: AirPlus International needed to reposition from a legacy payments brand to a modern fintech identity — across 13 countries, 7 languages, and every customer-facing channel.
What I did:
Advised the executive board on brand voice, narrative architecture, and messaging principles
Unified ~40 fragmented product pages into 17 core pages across 13 country websites
Wrote and shaped launch communications including customer and partner emails, social content, and internal enablement materials
Led Brand Academies for ~250 employees and coordinated brand portal rollout
Results:
Customer mailing: 29.3% open rate, 4.1% CTR (vs. 25–30% / 2.5% benchmarks)
Partner mailing: 33.4% open rate, 5.9% CTR
New contact forms: +51% submissions (Nov YoY), +67% (Dec YoY)
Social launch: +131% impressions, +107% page views vs. monthly average
Brand portal: 144,000+ asset downloads within months
LinkedIn follower base: +15%
111 leads captured at GBTA launch event, with major prospects (Continental, KPMG, Siemens, adidas)
02
Change Communications for Technology Migration (55,000+ clients)
Theme: Risk · Trust · Adoption · Change Management
Context: A major platform migration affecting 55,000+ corporate clients carried significant risk of confusion, churn, and trust erosion. Communications needed to be carefully staged across customer-facing, internal, and executive channels.
What I did:
Led narrative strategy and stakeholder alignment across product, customer teams, leadership, and communications
Framed messaging around continuity, transparency, and risk mitigation
Designed escalation and contingency messaging frameworks
Supported leadership with decision framing during high-pressure moments
Results:
Escalation volumes remained below forecast throughout rollout
Consistent messaging across touchpoints reduced reactive decision-making
Customer trust indicators stabilized during the transition
03
Crisis Communications (Board-level advisory)
Theme: Judgment Under Pressure · Reputation · Risk Management
Context: As a member of the Crisis Board, I advised senior leadership on messaging during time-sensitive, reputationally critical situations where communication and risk were inseparable.
What I did:
Evaluated tradeoffs between transparency, legal risk, and stakeholder trust
Designed response structures to prevent reactive or inconsistent messaging
Provided leadership with framing that enabled calm, credible, and defensible decisions
Outcome: Crisis responses became more consistent and deliberate, reducing reputational volatility and increasing leadership confidence in high-pressure situations.
04
Thought Leadership & Editorial Strategy
Theme: Intellectual Authority · Market Narrative · Credibility
Context: AirPlus needed to shift from promotional content to credible industry commentary — engaging senior, enterprise, and decision-making audiences in a regulated industry.
What I did:
Designed editorial strategy centered on analysis, data, and forward-looking perspectives
Elevated content from product messaging to market interpretation
Established voice and editorial standards for consistency across markets
Content frequently reused in sales enablement, client presentations, and executive briefings
Outcome: Shifted audience perception from vendor messaging to credible market authority. Contributed to 15% growth in LinkedIn follower base and increased executive participation in authored content.
05
Editorial Team Leadership
Theme: Leadership · Standards · Culture
Context: As content volume and strategic importance grew, the organization needed stronger quality standards and editorial governance.
What I did:
Functionally led a team of writers, setting editorial standards and narrative principles
Introduced review and feedback structures that balanced autonomy with accountability
Mentored team members to move from task execution toward strategic thinking
Outcome: Reduced revision cycles, fewer late-stage escalations, and earlier involvement of the writing team in strategic initiatives. The team evolved from a service function into a trusted strategic partner.
Testimonials
Experience
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Career Break – Professional Development
May 2025 – Present
Professional development after a planned departure from AirPlus International. Completing certification in change management and agile project management (PSM 1). Built fluency with AI tools for research, writing, and workflow automation. Publishing on organizational change and AI in communications.
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Lufthansa Group | AirPlus International
Senior Communications Manager · Apr 2023 – Apr 2025
Led strategic communications and editorial leadership across a global fintech organization operating in 13 countries and 7 languages. Advised the executive board on brand voice during a €1M repositioning, directed communications for a 55,000+ client technology migration, served on the Crisis and Innovation Boards, and functionally led a team of writers.
Communications Manager · Feb 2019 – Mar 2023
Managed global thought leadership content, editorial strategy, and cross-channel messaging for corporate payments and technology audiences. Developed content frameworks and editorial guidelines across marketing, product, and internal communications.
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IMC International Marketing Communications
Communications Specialist · Nov 2017 – Jan 2019
Strategic writing and communications consulting for technology, science, and public-sector clients including Volkswagen AG, Deutsche Telekom AG, and Schott AG. Executive communications and speeches for board-level stakeholders.
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H zwo B Kommunikations
Communications Associate · Sep 2016 – Oct 2016
Product communications and commercial scripts for technology leaders including Mettler-Toledo and Palo Alto Networks.
Skills & Tools
Communications
Corporate, brand & repositioning, change & transformation, crisis, internal, thought leadership, editorial governance
Strategic
Executive messaging, stakeholder alignment, narrative strategy, cross-market messaging (13 countries, 7 languages), content strategy
Leadership
Team leadership, mentoring, cross-functional collaboration, board-level advisory
Tools
HubSpot, Confluence, Jira, Frontify, CMS/CRM platforms, Google Analytics, Brandwatch, SEMrush
AI
Claude, ChatGPT, Perplexity, Jasper — AI-assisted research, writing, and workflow automation
Languages
English (native) · German (C2) · Spanish (B1)